diff --git a/examples/common_components/protocol_examples_common/Kconfig.projbuild b/examples/common_components/protocol_examples_common/Kconfig.projbuild
index 25fb188d7d..8b4d13980a 100644
--- a/examples/common_components/protocol_examples_common/Kconfig.projbuild
+++ b/examples/common_components/protocol_examples_common/Kconfig.projbuild
@@ -46,6 +46,7 @@ menu "Example Connection Configuration"
             help
                 Set the Maximum retry to avoid station reconnecting to the AP unlimited,
                 in case the AP is really inexistent.
+                Set to -1 for infinite retries.
 
         choice EXAMPLE_WIFI_SCAN_METHOD
             prompt "WiFi Scan Method"
diff --git a/examples/common_components/protocol_examples_common/wifi_connect.c b/examples/common_components/protocol_examples_common/wifi_connect.c
index 1bfc1b35f4..fb7ef800c3 100644
--- a/examples/common_components/protocol_examples_common/wifi_connect.c
+++ b/examples/common_components/protocol_examples_common/wifi_connect.c
@@ -32,7 +32,7 @@ static void example_handler_on_wifi_disconnect(void *arg, esp_event_base_t event
                                int32_t event_id, void *event_data)
 {
     s_retry_num++;
-    if (s_retry_num > CONFIG_EXAMPLE_WIFI_CONN_MAX_RETRY) {
+    if (CONFIG_EXAMPLE_WIFI_CONN_MAX_RETRY >= 0 && s_retry_num > CONFIG_EXAMPLE_WIFI_CONN_MAX_RETRY) {
         ESP_LOGI(TAG, "WiFi Connect failed %d times, stop reconnect.", s_retry_num);
         /* let example_wifi_sta_do_connect() return */
         if (s_semph_get_ip_addrs) {
@@ -176,7 +176,7 @@ esp_err_t example_wifi_sta_do_connect(wifi_config_t wifi_config, bool wait)
 #if CONFIG_EXAMPLE_CONNECT_IPV6
         xSemaphoreTake(s_semph_get_ip6_addrs, portMAX_DELAY);
 #endif
-        if (s_retry_num > CONFIG_EXAMPLE_WIFI_CONN_MAX_RETRY) {
+        if (CONFIG_EXAMPLE_WIFI_CONN_MAX_RETRY >= 0 && s_retry_num > CONFIG_EXAMPLE_WIFI_CONN_MAX_RETRY) {
             return ESP_FAIL;
         }
     }